by Ellen Galvin | Apr 17, 2013 | Brand Strategy
Companies have more control than ever to write, produce and distribute their own branded content across a variety of mediums. If you’ve ever pitched, prodded or pleaded with a journalist to land favorable media coverage, you’ll welcome the prospect of...
by Ellen Galvin | Apr 9, 2013 | Brand Strategy, Marketing Communications
A 3/21/13 article in the Portland Tribune poses interesting questions. Are Portland, Oregon’s 15 minutes of fame over? Has our fair city really become more hyped than kale? The answer is “perhaps.” And that’s okay. We think it’s time for the media to focus on...
by Ellen Galvin | Mar 28, 2013 | Marketing Communications
Twenty-four. That’s the average number of people a customer will tell about a bad experience, according to the 2012 American Express Global Customer Service Barometer. That’s up 50% from 2011, and the numbers are even higher among customers who use social media to...
by Ellen Galvin | Mar 21, 2013 | Brand Strategy
This past week, I had the opportunity to brief a board of directors on the progress that my firm has made on behalf of an organization that is trying to extend its brand—a brand that has served rural markets for 118 years and that now seeks to expand into...
