by Ellen Galvin | Apr 29, 2015 | Marketing Communications
If you run an independent local business you may be questioning the value of social media—especially now that the days of organic (i.e., “free”) likes are over. Even with the support of a much larger parent brand, some independent operators are finding it difficult to...
by Ellen Galvin | Feb 26, 2015 | Relationship Building
It doesn’t matter what business you are in. If you sell a product or service to real people, i.e. humans with thoughts, opinions and feelings, you are a relationship marketer. If the term “relationship marketing” sounds a little touchy-feely to you, consider the...
by Ellen Galvin | Feb 11, 2015 | Marketing Communications
Thanks to rapidly evolving technologies and new content marketing outlets, anyone can produce their own content without relying on traditional media to get the word out. Of course, therein lies the opportunity and the problem. Barraged with data, consumers are showing...
by Ellen Galvin | Jan 28, 2015 | Brand Strategy
A simple brand experience pays off. That’s the conclusion of the 2014 Siegel+Gale Global Brand Simplicity Index, an annual global study of more than 12,000 consumers in eight countries around the world. Simpler Brand Experiences Wanted Highlights from the report,...
by Ellen Galvin | Jan 13, 2015 | Brand Strategy
Only a very small fraction of what is said about a brand comes from the brand itself. The rest comes via word of mouth from customers, prospects and the world at large—i.e., anyone who has ever interacted with one of the brand’s many touchpoints. If you haven’t...
