by Patrick Galvin | Aug 15, 2017 | Relationship Building
Most associations serve a wide variety of members. As a result, many lose sight of the individual in the process. In order to build lasting relationships, associations must strive to get to know their members on a more personal level. Strong Connections Build Trust...
by Patrick Galvin | Mar 17, 2016 | Relationship Building
Why I Wrote The Connector’s Way Since 2002, strong business relationships have fueled The Galvanizing Group’s growth. Our company is hardly unique. Great relationships are the foundation of success. For confirmation, ask yourself two questions: What percentage...
by Patrick Galvin | Jan 7, 2016 | Brand Strategy, Marketing Communications
Happy New Year! If you are like me, you started January 1st with personal resolutions for the year ahead. One of mine is to spend more time with my family outside and to revel in the fact that Oregon has been blessed with some of the best snowfall in years. What about...
by Patrick Galvin | Nov 16, 2015 | Marketing Communications
Thanks to social media, companies now have a mind-boggling set of communications tools at their disposal. The old-fashioned newsletter is just that: old-fashioned. Or is it? High-Quality Newsletter Content is Key For many businesses, newsletters work better than ever...
by Patrick Galvin | Nov 9, 2015 | Marketing Communications
“Half of the money I spend on advertising is wasted. The problem is that I don’t know which half.” – John Wanamaker (1838-1922) John Wanamaker opened his first store in 1861 and is considered by many to be the inventor of the modern department store. He was a...
