Sparking new ideas on business relationship building and creating the connections that galvanize success.


Social Media for Manufacturers: 5 Practical Marketing Tips

When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...

read more

Turn Ideas Into Action: How to Create a Winning Brand Plan

To turn a brand into an asset that is managed and measured, you need a strategic brand plan. This is harder than it sounds. Many companies struggle to allocate the time and resources necessary to turn big ideas into everyday actions. It’s like trying to move a massive...

read more

Use Selfies to Build Your Company Brand

Like many Americans, I visited a National Park this summer. And like many Americans, the crowds overwhelmed me. (Read “Record Crowds Make America’s National Parks Hard to Bear.”) On the one hand, it is heartening to see so many families enjoying our country’s natural...

read more

Turn Your Brand Strategy into a Compelling Brand Story

You’ve invested organizational resources to develop a solid brand strategy, one that differentiates your company in the marketplace and provides a clear plan for success—only to realize that the average attention span is only eight seconds long. It’s a problem that...

read more

Every Brand Story Needs a Hero

In content marketing, the brand story is everything. While content marketing is relatively new, storytelling has been around for ages. Stories have always been the key to convincing people to do something, buy something, or tell their family and friends about...

read more

Sign up for The Galvanizing Group's monthly newsletter to get tips and ideas for creating the connections that galvanize success.

Thank you for subscribing!

Pin It on Pinterest