The Galvanizing Blog: Most Recent Posts
Association Marketing: Your Members Are Your Message
In a previous blog post, we discussed how an industry or trade association benefits from having a strong brand. Briefly, a strong association brand: Motivates board members, volunteers and association staff Provides members with an assurance of quality and value...
Content Marketing and the Evolution of PR
Is content marketing the new face of PR? We asked ourselves that question not very long ago. For a time, we even experimented with substituting the words “content marketing” for “public relations” on our business cards. But we’ve come back to PR because we believe...
Brand Refresh: 5 Signs That It's Time to Shake Things Up
Whether you manage an association, a for-profit business, or a nonprofit, you know how difficult it can be to balance short-term activities with long-term objectives. Consider your organization’s brand, for example. Better said, consider your organization’s brand...
Insurance Agency Branding: How to Make Your Independent Business Stand Out
Nothing is easy about selling a product that people wish they didn’t have to purchase and which they hope they never have to use. The secret to success lies in the strength of your insurance agency branding. As an independent insurance professional in a highly...
Association Branding: How to Connect with Members' Values and Beliefs
Like any for-profit business, an association’s brand is its most valuable asset. The brand is the glue that holds everything together and moves the association toward the fulfillment of its mission and vision. A strong association brand: Motivates board members,...
Create a Content Plan & Calendar for Your Company
When it comes to the development of optimized and strategic content, the old adage holds true: "By failing to prepare, you are preparing to fail." – Benjamin Franklin Great content is the cornerstone of an effective online marketing strategy, yet too few companies...
Five Simple Ways to Build Better Business Connections
What does it take to build genuine and meaningful business connections? We all know that success depends largely on the people who surround us, yet we aren’t always sure how to go about building a team that will inspire and support us along the way. Here are five...
Caffeinate Your Word of Mouth: A Century Old Tradition Holds Modern Marketing Lessons
Marketers dream about creating campaigns that go viral. It makes perfect sense. Most companies I know crave the kind of attention that boosts credibility, visibility, and sales. Yet for every viral marketing success story, thousands of business try and fail to ignite...
Use Chutzpah to Turn Casual Contacts Into Meaningful Connections
If you’re thinking about shifting marketing dollars away from traditional advertising to focus on social media, you are not alone. In Nielsen’s 2013 Paid Social Media Advertising Report, 39% of advertisers said that they would pull budget dollars away from offline...
Go the Extra Mile: How Acts of Appreciation Build Long-Lasting Customer Connections
How many businesses distinguish gratitude from appreciation? The difference is thinking versus doing. Author Gertrude Stein famously said that “silent gratitude isn’t very much use to anyone.” On the other hand, appreciation is gratitude in action. Appreciation is the...
Brand or Bland? Why Companies Need to Take Risks if They Have Any Hope of Standing Out
We’ve been working with a company to develop a new tagline as part of a larger rebranding project. (If you’ve ever worked on tagline development before, you know that nothing else brings out a difference of opinions like a new tagline.) One of the challenges is...
Make Remarkable Content a Cornerstone of Your Marketing Efforts
Great Content vs. Bad Content Great content is exciting and engaging. It tells a story without screaming "BUY ME!" People share great content with their friends. Bad content, on the other hand, is marketing propaganda. A swift click of the "DELETE" button is all it...