The Galvanizing Blog: Most Recent Posts
Brands Get Real: How Real Reople Can Make (or Break) Your Company’s Reputation
The photos are what caught my eye in a Wall Street Journal article entitled “More Brands Want You to Model Their Clothes,” by Christina Binkley. First, there is the photo of two adorable Boxers wearing elaborate turquoise beaded necklaces from #Dannijo. Our office dog...
When Online Reviews Get Creative: How to Deal With Customers Who Are Comedians
Let’s face it—if you’re in business, you’re almost certain to encounter less-than-favorable feedback at one point or another. That’s why last week’s blog post covered the best ways for businesses to handle negative online reviews. I have to admit, however, that I...
Manage Online Customer Reviews to Fuel Positive Word of Mouth
Online reviews can make or break a business. Companies that monitor reviews closely and react quickly are better able to influence positive online word of mouth than companies that do or say nothing (or become combative). Recently, a company contacted us for public...
Turn Your Brand Story Into a Sustainable Competitive Advantage
Companies have more control than ever to write, produce and distribute their own branded content across a variety of mediums. If you've ever pitched, prodded or pleaded with a journalist to land favorable media coverage, you'll welcome the prospect of having more...
Brand Portland: Has the Public Relations Train Reached the End of the Station?
A 3/21/13 article in the Portland Tribune poses interesting questions. Are Portland, Oregon’s 15 minutes of fame over? Has our fair city really become more hyped than kale? The answer is “perhaps.” And that’s okay. We think it’s time for the media to focus on...
Turn Detractors Into Promoters: Word of Mouth Marketing Lessons from a Portland Garbage Company
Twenty-four. That’s the average number of people a customer will tell about a bad experience, according to the 2012 American Express Global Customer Service Barometer. That’s up 50% from 2011, and the numbers are even higher among customers who use social media to...
Emotional Branding: When a Logo is More than a Logo
This past week, I had the opportunity to brief a board of directors on the progress that my firm has made on behalf of an organization that is trying to extend its brand—a brand that has served rural markets for 118 years and that now seeks to expand into...