by Ellen Galvin | Jan 13, 2016 | Brand Strategy
I am fortunate to live and work in Portland, Oregon, one of the “friendliest” cities in the country according to any number of surveys and polls. (It also helps that Portland beat New York, San Francisco and Chicago to be named the best food city in America by...
by Ellen Galvin | Jul 23, 2014 | Marketing Communications
On my desk is a full-color food magazine filled with gorgeous images, engaging stories and mouth-watering recipes that rival those in Martha Stewart Living. Unlike Martha’s eponymous magazine, however, this publication doesn’t sell advertising space or charge...
by Ellen Galvin | Apr 9, 2013 | Brand Strategy, Marketing Communications
A 3/21/13 article in the Portland Tribune (“Tick-Tock Brand PDX”) poses interesting questions. Are Portland, Oregon’s 15 minutes of fame over? Has our fair city really become more hyped than kale? The answer is “perhaps.” And that’s okay. We think it’s time for the...
by Ellen Galvin | Mar 28, 2013 | Marketing Communications
Twenty-four. That’s the average number of people a customer will tell about a bad experience, according to the 2012 American Express Global Customer Service Barometer. That’s up 50% from 2011, and the numbers are even higher among customers who use social media to...
