by Patrick Galvin | Apr 24, 2013 | Marketing Communications
Online reviews can make or break a business. Companies that monitor reviews closely and react quickly are better able to influence positive online word of mouth than companies that do or say nothing (or become combative). Recently, a company contacted us for public...
by Ellen Galvin | Mar 28, 2013 | Marketing Communications
Twenty-four. That’s the average number of people a customer will tell about a bad experience, according to the 2012 American Express Global Customer Service Barometer. That’s up 50% from 2011, and the numbers are even higher among customers who use social media to...
