by Ellen Galvin | Feb 12, 2018 | Brand Strategy, Marketing Communications
Valentine’s Day is around the corner. It’s a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do?...
by Ellen Galvin | Sep 8, 2016 | Marketing Communications
When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...
by Ellen Galvin | Apr 22, 2016 | Brand Strategy, Marketing Communications
With Prince’s death, the world has lost another musical legend. An ambitious artist with unbelievable talent and style, Prince’s legacy as a songwriter, singer, producer and showman will live forever. Not surprisingly, social media has been flooded with tributes...
by Ellen Galvin | Feb 1, 2016 | Marketing Communications
A business owner I know insists on using Facebook as his only marketing tool. However, instead of engaging in meaningful conversation with his followers, he uses every opportunity to push, promote and sell his company’s services. As you might imagine, the results (or...
by Patrick Galvin | Jan 7, 2016 | Brand Strategy, Marketing Communications
Happy New Year! If you are like me, you started January 1st with personal resolutions for the year ahead. One of mine is to spend more time with my family outside and to revel in the fact that Oregon has been blessed with some of the best snowfall in years. What about...
