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Sugar and Spice: Nice Brands Finish Ahead

Sugar and Spice: Nice Brands Finish Ahead

by Ellen Galvin | Feb 12, 2018 | Brand Strategy, Marketing Communications

Valentine’s Day is around the corner. It’s a day for love, thank goodness! Spend too much time online reading news headlines and social media comments and you might get the impression that anger and hostility have won the upper hand. What Are Nice Brands to Do?...
Social Media for Manufacturers: 5 Practical Marketing Tips

Social Media for Manufacturers: 5 Practical Marketing Tips

by Ellen Galvin | Sep 8, 2016 | Marketing Communications

When a high profile B2C brand like Nike or Red Bull posts online, it might get thousands—sometimes even millions—of social media likes. That’s impressive until you realize that the Kardashians get the same response when they share their latest “news.” As a B2B...
What Would Prince Say? A Brand’s Misguided Tweet Offers Social Media Lessons for All

What Would Prince Say? A Brand’s Misguided Tweet Offers Social Media Lessons for All

by Ellen Galvin | Apr 22, 2016 | Brand Strategy, Marketing Communications

With Prince’s death, the world has lost another musical legend. An ambitious artist with unbelievable talent and style, Prince’s legacy as a songwriter, singer, producer and showman will live forever. Not surprisingly, social media has been flooded with tributes...
Why Sincerity Beats Self-Promotion as a Social Media Strategy

Why Sincerity Beats Self-Promotion as a Social Media Strategy

by Ellen Galvin | Feb 1, 2016 | Marketing Communications

A business owner I know insists on using Facebook as his only marketing tool.  However, instead of engaging in meaningful conversation with his followers, he uses every opportunity to push, promote and sell his company’s services. As you might imagine, the results (or...
Galvanize Your Business and Brand in the New Year

Galvanize Your Business and Brand in the New Year

by Patrick Galvin | Jan 7, 2016 | Brand Strategy, Marketing Communications

Happy New Year! If you are like me, you started January 1st with personal resolutions for the year ahead. One of mine is to spend more time with my family outside and to revel in the fact that Oregon has been blessed with some of the best snowfall in years. What about...
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