by Patrick Galvin | Oct 14, 2015 | Connecting & Networking
Online business networking platforms have come and gone (remember Biznik?) but the dominant platform remains LinkedIn. As of this writing, more than 380 million people have LinkedIn profiles. About 110 million Americans have LinkedIn profiles, or approximately 69% of...
by Patrick Galvin | Sep 11, 2015 | Marketing Communications
If you’re busy running your business, you may not feel that you have time for social media. Believe me, I get it. It’s easy to fritter away hours on Facebook and other social media platforms like Twitter, Pinterest, LinkedIn, and Instagram without seeing immediate...
by Ellen Galvin | Apr 29, 2015 | Marketing Communications
If you run an independent local business you may be questioning the value of social media—especially now that the days of organic (i.e., “free”) likes are over. Even with the support of a much larger parent brand, some independent operators are finding it difficult to...
by Ellen Galvin | Oct 5, 2014 | Brand Strategy, Marketing Communications
If you’ve thought of Pinterest as a platform for food and fashion brands, type in the word “fungicide” and see what pops up. Granted, fungicide doesn’t automatically come to mind when most people think about the popular picture-sharing site. But when you need to...
by Patrick Galvin | May 7, 2013 | Marketing Communications
Let’s face it—if you’re in business, you’re almost certain to encounter less-than-favorable feedback at one point or another. That’s why last week’s blog post covered the best ways for businesses to handle negative online reviews. I have to admit, however, that I...
